Hyderabad, March 20, 2025: As Telangana proudly hosts the prestigious 72nd Miss World Festival from May 7 to May 31, 2025, Miss World 2025 is poised to take center stage. With 140 countries expected to participate, Telangana will be the focus of attention as it gets ready to present its rich cultural history and tourism potential on a never-before-seen scale. Distinguished dignitaries and international officials attended a lavish pre-launch news conference held at the Plaza Hotel in Hyderabad, where the announcement was made.
A customary pooja ceremony marked the start of the press conference, signifying a fortunate and successful start to the occasion. Ms. Julia Morley, CBE, Chairman and CEO of Miss World Limited; Ms. Krystyna Pyszková, the current 71st Miss World from the Czech Republic; Mr. Patel Ramesh Reddy, Chairman, Telangana Tourism Development Corporation; Ms. Smita Sabharwal, IAS, Principal Secretary, Tourism, Culture, Archaeology & Youth Affairs, Government of Telangana; and Mr. Jupally Krishna Rao Garu, Hon’ble Minister for Tourism, Culture & Excise, Government of Telangana, graced the occasion.
A Momentous Chance for Telangana’s Travel and International Presence:
More than merely a distinguished occasion, hosting the 72nd Miss World Festival is a strategic turning point that supports Telangana’s goal of becoming a major international center for culture and tourism. With millions of viewers worldwide and widespread international media coverage, the festival will showcase Telangana as a place where traditional customs coexist peacefully with contemporary goals.
Speaking on this momentous occasion, Mr. Jupally Krishna Rao Garu, Hon’ble Minister for Tourism, Culture & Excise, Government of Telangana, stated: “We are immensely proud to welcome the 72nd Miss World Festival to Telangana. This event offers an unparalleled opportunity to showcase our state’s rich cultural heritage, dynamic tourism landscape, and world-class infrastructure. We are confident that the festival will significantly enhance Telangana’s appeal as a global tourism and investment destination.”
Ms. Julia Morley, CBE, Chairman and CEO, Miss World Limited, expressed her enthusiasm, saying: “Miss World has always been more than a beauty pageant – it is a platform for global goodwill, culture, and empowerment. Telangana, with its breathtaking landscapes, deep-rooted traditions, and modern outlook, is the perfect host for this celebration of global unity. We are excited to bring the world to Telangana and create a lasting impact.”
Ms. Krystyna Pyszková, reigning Miss World 2024, added: “Miss World is about beauty with a purpose, and Telangana embodies this spirit through its commitment to culture, sustainability, and progress. I look forward to experiencing the warmth and hospitality of this incredible state and sharing its story with the world.”
Mr. Patel Ramesh Reddy, Chairman, Telangana Tourism Development Corporation, highlighted the festival’s significance: “Telangana’s tourism industry is set to receive a monumental boost. From heritage monuments and spiritual landmarks to eco-tourism and medical tourism, we will showcase every facet of our state’s diverse offerings. This festival is a step towards establishing Telangana as a global travel destination.”
Ms. Smita Sabharwal, IAS, Principal Secretary, Tourism, Culture, Archaeology & Youth Affairs, Government of Telangana, emphasized the event’s strategic importance: “Telangana’s growth as a preferred international destination is deeply rooted in our progressive policies, world-class connectivity, and cultural vibrancy. The 72nd Miss World Festival will be a defining moment for our tourism narrative, opening doors for new opportunities in hospitality, arts, and economic collaborations.”
Key Initiatives to Leverage the Miss World Festival:
The Government of Telangana has laid out a comprehensive plan to ensure that the event not only enhances global visibility but also leaves a lasting impact on the state’s tourism and cultural sectors:
• Safety and Comfort for Visitors: Strengthened safety measures, including a dedicated tourist police force and enhanced city-wide surveillance, will reinforce Telangana as one of the safest destinations for solo travellers and tourists of all ages.
• Infrastructure and Connectivity: With Rajiv Gandhi International Airport (RGIA) and an extensive road and rail network, Telangana is well-prepared to welcome global visitors.
• Cultural Promotion through Arts, Crafts, and Cuisine: The event will spotlight Telangana’s traditional handlooms (Pochampally, Gadwal, and Gollabhama sarees), art forms (Cheriyal paintings, Karimnagar silver filigree), and exquisite local cuisine, creating a unique cultural showcase.
• Healthcare and Medical Tourism: Telangana, known as the “vaccine capital of the world,” will utilize this platform to promote its excellence in biotechnology, pharmaceuticals, and medical tourism.
• Sustainable Eco-Tourism: The festival will also serve as an avenue to highlight Telangana’s eco-tourism gems such as Kawal Tiger Reserve, Amrabad Tiger Reserve, and Jodeghat Valley.
• Boost to Film and Entertainment Tourism: Telangana’s thriving film industry, including Ramoji Film City, will gain global recognition, making it an attractive hub for international film productions.
Global Branding and Digital Engagement:
A large-scale digital storytelling campaign will complement the festival, leveraging social media, influencer partnerships, and immersive virtual experiences to engage a worldwide audience. The launch of a dedicated Miss World Telangana website and mobile app will provide real-time updates, interactive content, and travel resources for visitors.
Additionally, exclusive media tours and collaborations with international journalists will be arranged to further Telangana’s presence in global travel and tourism discussions.
A Defining Moment for Telangana’s Tourism Future:
The 72nd Miss World Festival is set to create a lasting legacy, driving long-term tourism growth, fostering global partnerships, and enhancing Telangana’s reputation as a world-class destination. With a powerful tagline – ‘Telangana, Zarur Aana’ (Telangana, A Must-Visit) – the state extends an open invitation to travellers, investors, and cultural enthusiasts worldwide to experience its unmatched beauty, history, and hospitality.
