India's first Mrs. World - Aditi Govitrikar - has launched a pageant that invites all married women - divorced, separated, and/or widowed - to the competition.

In a groundbreaking move that is set to redefine the world of beauty pageants, renowned model, actress, and psychologist Dr. Aditi Govitrikar has unveiled her latest initiative as she launches her own beauty pageant for married women called Marvelous Mrs. India 2023 Aditi Govitrikar, has started her own beauty pageant and intends to train hopeful women for a month before to the finals, which is set for mid-September... Aditi Govitrikar openly speaks over her new business, her experience in show business, upcoming projects, and other topics.

Aditi's pageant will allow all married women - divorced, separated, and/or widowed - for the competition.  Talking about the importance of beauty pageants, Aditi said, “Beauty pageants provide a wonderful platform for women to showcase their beauty- inner and outer talent and give a voice to them to amplify any social cause close to their heart.”

She added, “When I won Mrs. World, beauty pageants were open for married women. After I won it became possible and many pageants came into being. Now it’s easier for even a married woman to participate in a pageant.” Insisting that she is thrilled to launch her own pageant, Aditi said that her main aim is “to redefine beauty by highlighting the power, resilience, and inner beauty of married women”.

Marvelous Mrs. India 2023 aims to break stereotypes and challenge societal norms by acknowledging that a woman’s marital status doesn’t define her worth or limit her potential. Aditi acknowledges that the woman can be divorced, separated or widowed!