January 12, 2018

Zoya - the exquisite diamond boutique from the House of Tata, introduces the brand’s second boutique in Mumbai at the luxurious Palladium Mall in Mumbai. Renowned for its impeccable craftsmanship and distinguished designs, Zoya now enters its eighth year of operations with three stores in India, with an unwavering commitment to present the finest in luxury jewellery to the discerning woman.

Devita Saraf, Founder and CEO, Vu Technologies, a valued patron and supporter of the brand, unveiled the store with Senior Vice President - Jewellery Division, Titan Company Ltd, Sandeep Kulhalli. Joining them at the event were crème de la crème of Mumbai, Miss Universe and leading lady of several Bollywood films, Sushmita Sen, Shrima Rai, sister-in-law of Aishwarya Rai and more were also present at the event. 

Zoya travels the world to seek varied inspirations for its fine collections in the culture and art of historic periods in Indian and world history like Awadh, Rajputana or the Romanov era, in nature and earthy elements like fire to celestial ones such as the planets and stars. Inspirational locations like Banaras, Kashmir, Greece, Egypt, Spain, Paris are Zoya’s muse as much as legends and myths such as those of Krsna. Each collection takes a meticulous 9 months from concept to delivery, with a focus on making every piece a work of fine art.

Zoya’s new store is designed as an exclusive gallery of fine design, where each piece resonates with reflections of Zoya’s inspirations from its journey around the world. A personification of elegant chic in line with the brand’s approach that reflects understated luxury. The showcasing of the jewellery with storytelling, visual merchandising, and varied lighting enhances the intricacy and beauty of each piece. The store navigation is planned in such a way to slowly unravel the treasures. A private viewing area, allows customers more time and privacy to peruse the collections at leisure and interact with Zoya’s designers.

Speaking at the event Devita Saraf, Founder and CEO, Vu Technologies said, “I am privileged to be a part of the Prime Minister’s Champions of Change program for Make in India, and I truly believe that Indian luxury brands like Zoya have the global potential to put India on the discerning international buyer’s map. Every piece at Zoya reflects exquisite Indian craftsmanship along with a profound story that makes it such a collectible and cherished piece of jewelry. I’m proud to be associated as a Zoya woman who has her eyes on the world and her heart in India.”

Sushmita Sen said, “Diamonds are rare, enduring, and beautiful. The stones themselves carry that promise. When paired with impeccable craftsmanship and designs, like Zoya’s, you have something that can be cherished as deeply as the woman who owns them. I am delighted to launch their second boutique in Mumbai.”

Shares Sandeep Kulhalli, Senior Vice President - Jewellery Division, Titan Company Ltd, “Zoya has created a niche for itself in the luxury section over the past 8 years. With an emphasis on master craftsmanship and fine design, each piece from Zoya is sculpted in gold with the finest diamonds and precious gemstones. We are delighted to have launched our second store in Mumbai at Palladium.” 


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