India’s one of the leading pharma company’s brand started an initiative in the name of “Stand on Your Feet” to empower the women. They concluded their nationwide search for women-led ideas/businesses and selected the best out of them with a one-time grant of Rs 10,00,000. This reward of Rs10 lacs is purely a grant and will not be a loan or an investment against equity. This financial independence will encourage more enterprising women to take up entrepreneurship fearlessly and work towards their dream.
The initiative accepted entries from women the entrepreneurs nationally from 1st October to 15th November 2022, while an eminent jury panel evaluated their business ideas in terms of different business metrics. Finally, ten entries were shortlisted for the event finale. The event finale on 13th December 2022 saw the 10 finalists pitching their ideas to the jury members within a fixed time slot. The jury members picked a single winner for the Rs.10 lacs reward from these finalists.
The winner of the initiative Vidya Joshi who won the "Stand on Your Feet" grant for her innovative business Millets Treats Foods said "I am overwhelmed by the recognition, it has put wings to my dreams while the grant will go a long way to reach my goals. I thank ‘Moha’ and the jury members for the wonderful initiative and hope more entrepreneurs would benefit in the coming years." The second and third places were won by Nayantara Chatterjee (Vidhyadhar Consultancy) and Christiana Sunny(Maw and Paw) with grant of 3 lacs and 1 lac.
Speaking about the initiative, Dr. Ram H. Shroff, Director at Charak Pharma commented "At moha: we strongly believe that empowerment is one of the ways to attain development and a healthy society. We already support 4,500 underprivileged children across 85+ centers with hygiene, nutrition and education under our "Adopt a NGO program." The Stand on your feet initiative shares the same DNA of inspiring and channelizing actions to bring sustainable social change and growth."
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