It was on the occasion of Women’s Day, when Polaroid Eyewear, the inventor of the original polarized lenses and symbol of pop culture for millions of people around the world, announced the leading Bollywood actress Anushka Sharma as its ambassador for the2017 campaign.
“We are launching this brand campaign with Anushka on Women’s Day introducing a fresh, strong perspective of self-confidence that personifies the woman of today. With her modern and edgy attitude, Anushka Sharma perfectly embodies the pop and innovative spirit of the brand that celebrates its 80thanniversary this year,”comments Kyriakos Kofinas, Managing Director IMEA. “She is an epitome of youth and style for the Indian consumer. We wanted a celebrity endorser who is real, relatable and represent the dynamism of our consumer and she fits the role perfectly. We look forward to this exciting journey with Anushka.”
On the occasion Anushka Sharma adds "I am happy to be the ambassador for such a renowned brand, which is synonymous with being stylish and cool at the same time. I have a personal sense of style which is comfortable and chic and I feel the philosophy of the brand is similar. As the campaign launches on Women’s Day, I salute the power of women across the globe. It really feels wonderful to be associated with a brand that has a legacy of 80 years"
Cool Design and functionality are the keywords for Polaroid’s new concept: design-led eyewear for everyone at unbeatable value for money that offers 100% UV ray protection, thanks to the brand’s exclusive polarized lenses, for a true “instant experience”. The perception of colors and light without glare ensures unique visual satisfaction from the moment in which the glasses are put on. All Polaroid sunglasses come with UltraSight™ lenses, for a perfect, distortion-free vision, enhanced contrast, and reduction of eye fatigue.
The advertising campaign will debut in India in March 2017 as the new Polaroid eyewear collection hits the stores.
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